Case study
A B2B lead-gen system that runs the outreach a cleaning company used to do by hand
Commercial Cleaning Services — New Jersey, USA
n8n workflow canvas
Screenshot goes here — added once client emails and API keys are blurred.
The problem
A commercial cleaning company was doing all lead outreach by hand: finding prospects, writing emails, remembering follow-ups. I built them a complete B2B lead generation and cold-email system in n8n — automated prospect research, personalized first-touch emails, timed follow-up sequences, and reply tracking into Google Sheets.
What the system does
- Automated prospect research — finding and enriching target businesses instead of hand-searching.
- Personalized first-touch emails written per prospect, not blasted from a template.
- Timed follow-up sequences that stop the moment a prospect replies.
- Reply tracking logged into Google Sheets so nothing falls through the cracks.
Why it took five versions
It took five workflow versions to get right. Follow-up logic, date handling, and a Gmail node that kept overwriting sheet data all had to be debugged against real production use. That's the difference between a template and a system that actually runs.
The system now handles their outreach pipeline end to end.
Want the same for your business?
Book the free 20-minute audit — complete the call and you keep the full gift bundle, including a written blueprint of the 2–3 fixes I'd make first.