How does it handle offline conversions or phone call leads?

Phone leads via call tracking services (CallRail, Invoca) can be imported. Offline conversions can be uploaded to Google Ads and Meta via their conversion API and are then included in the attribution model.

What attribution model is used by default?

All three models are calculated: first-touch (credit to first channel), last-touch (credit to converting channel), and linear (equal credit to all touchpoints). The report shows all three so you can choose the model that matches your strategy.

How is UTM data captured for the attribution chain?

UTM parameters from ad clicks must be captured in your CRM at lead creation. HubSpot does this automatically via its tracking code. Salesforce requires an additional tracking setup — included in the setup service.

Home/Reporting & Analytics/Marketing ROI Attribution Tracker

Recommended Saves 8–12 hrs/monthGoogle Ads APIMeta Ads APIStripeHubSpotn8n

Marketing ROI Attribution Tracker

Track the true revenue impact of every marketing channel and campaign — automatically, with multi-touch attribution.

How It Works

Trigger

Monthly Schedule

First Monday of month, 6 AM

Action

Pull Spend + Revenue

Ads APIs + CRM + payment data

Action

Attribution Calculation

First/last/linear models computed

Strategic Commentary

GPT-4o-mini writes budget recommendations

Output

ROI Report

Email + Sheets + Looker dashboard

Trigger

Monthly Schedule

First Monday of month, 6 AM

Action

Pull Spend + Revenue

Ads APIs + CRM + payment data

Action

Attribution Calculation

First/last/linear models computed

Strategic Commentary

GPT-4o-mini writes budget recommendations

Output

ROI Report

Email + Sheets + Looker dashboard

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Overview

Marketing teams struggle to prove ROI because attribution data is scattered across ad platforms, CRM, and analytics tools with no unified view. This workflow builds an automated multi-touch attribution system: it pulls ad spend from Google Ads and Meta, revenue data from Stripe/Shopify, and lead source data from HubSpot, then calculates first-touch, last-touch, and linear multi-touch attribution for all closed deals. A monthly attribution report shows ROAS per channel, CPL per source, revenue contribution per campaign, and channel efficiency trends. GPT-4o-mini writes a strategic commentary with budget reallocation recommendations.

Industries

SaaSE-commerceB2B ServicesEdTechConsumer Brands

Key Benefits

Finally know which channels actually drive revenue — not just leads
Multi-touch attribution gives credit where it's due across the buyer journey
Budget reallocation recommendations backed by real revenue data
Monthly trend analysis shows which channels are improving vs. declining ROI
Single report replaces logging into 5+ ad platforms and CRM separately

Who This Is For

Marketing directors, growth leads, and CMOs who need to justify marketing spend to leadership and optimize budget allocation across channels with actual revenue attribution.

FAQs

Pricing

Template

$79

One-time · you import & run it

n8n workflow JSON file
Setup documentation
Video walkthrough
Free bonus workflow included

Installed for you

Done for you

from $899

I configure & install it on your accounts

Set up on your own accounts
Configured for your business
Video walkthrough + written docs
30-day support after go-live

Want this running on your accounts?

Book a free 20-minute audit — complete the call and the full gift bundle is yours, whether or not we work together. Or grab the template and self-install.

Marketing ROI Attribution Tracker

Want this running on your accounts?

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